Monday, May 25, 2015

Pepsi backs totalitarians

Collaboration between Pepsi and Entertainment Company

Monday, April 20, 2015

What Really Happened To Crystal Pepsi, Pepsi Clear ?

What Really Happened To Crystal Pepsi, Pepsi Clear ?

Sunday, April 5, 2015

3. Crystal Pepsi Company: PepsiCo Year released: 1992 Revenue in year released: $19.8 billion In 1992, PepsiCo attempted to enter the then-flourishing “new-age beverages” market with its clear, caffeine-free Crystal Pepsi. The company promoted the product as a healthy and pure diet beverage. Its $40 million advertising campaign included permission to use Van Halen’s hit song “Right Now” in TV advertisements. Market tests at the time gave Crystal Pepsi such a positive outlook that Coca-Cola released Tab Clear to compete with it. While sales over the first year were a strong $470 million, many of the purchases were likely due to curiosity. Not only were consumers not convinced by Pepsi’s health angle, but also many cola drinkers expected a darker beverage. Crystal Pepsi’s popularity was also hurt because to many consumers it tasted just like original Pepsi.

Thursday, February 12, 2015

Background Ads

 Background ads supplied by Media Com

Friday, April 25, 2014

Its risk taking heheh they don't like the word steal. You are thieves @pepsi @bbdo #pepsi #bbdo