Monday, April 20, 2015

What Really Happened To Crystal Pepsi, Pepsi Clear ?

What Really Happened To Crystal Pepsi, Pepsi Clear ?

www.youtube.com/watch?v=mFMwL1iT3Ew

Sunday, April 5, 2015


3. Crystal Pepsi Company: PepsiCo Year released: 1992 Revenue in year released: $19.8 billion In 1992, PepsiCo attempted to enter the then-flourishing “new-age beverages” market with its clear, caffeine-free Crystal Pepsi. The company promoted the product as a healthy and pure diet beverage. Its $40 million advertising campaign included permission to use Van Halen’s hit song “Right Now” in TV advertisements. Market tests at the time gave Crystal Pepsi such a positive outlook that Coca-Cola released Tab Clear to compete with it. While sales over the first year were a strong $470 million, many of the purchases were likely due to curiosity. Not only were consumers not convinced by Pepsi’s health angle, but also many cola drinkers expected a darker beverage. Crystal Pepsi’s popularity was also hurt because to many consumers it tasted just like original Pepsi.

Thursday, February 12, 2015

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Friday, April 25, 2014

Its risk taking heheh they don't like the word steal. You are thieves @pepsi @bbdo #pepsi #bbdo
http://www.forbes.com/profile/craig-weatherup/

Pepsico expects policy consistency from new Govt | Business Line

Pepsico expects policy consistency from new Govt | Business Line That calling the kettle black. When PepsiCo CEO says one should be flattered when we steal. @pepsi @bbdo #pepsi $PEP
https://www.youtube.com/watch?v=mFMwL1iT3Ew @pepsi @bbdo #pepsi #bbdo Still thieves looks the same to me. "You've never seen a taste like this".Pepsi Clear, Diet Pepsi Clear.